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The New Era of Reputation Management
My friend and former colleague, Teena, recently commented on her blog, And then….there’s that, about reputation management.This got me thinking about how people and corporations have to manage their...
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Multiple Personalities: Balance Between Personal and Work Identities
I previously wrote about how to manage my online reputation. My challenge was how to keep my professional and personal personalities separate. Yes, yes you can say that they are the same but there are...
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PRMeetsMarketing Weekly Articles: November 1, 2007
Here’s this week of interesting articles. Enjoy! What’s Your CEO’s Name? Seth Godin brings up a good point about the accessibility or permeability of a CEO to his/her customers. But since we only use...
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PR Relationships:Update on Online Reputation
OK – I previously wrote about how to manage my many online personalities here and here. Since those posts, I’ve reversed my previous position about my online reputation. The heart of it is managing...
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PRMeetsMarketing Weekly Articles: January 24, 2008
This week’s summary is shorter than usual. Let me know if you have any recommendations for make this a more useful list of information. You can click on the Weekly Articles tag for previous issues or...
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Using Social Media: Part 1 – Microblogging
Update: I’ve edited this post to provide a more objective view of social media and how it can be applied. There has been a lot written about how to use social media and what the ROI is from using the...
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Using Social Media: Part 3 – Social Networking Sites
Update: I’ve edited this post to provide a more objective view of social media and how it can be applied. This is the third post in a 6 part series on how to use social media. In this third...
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Measuring The Cost of Bad or Good Online Reputation
By noblelgnoble via flickr I received this question from Nathalie Seoteman after she read my free ebook on using social media: How [can you] calculate the value of a company’s online reputation and...
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The Rehabilitation of Michael Vick’s Image
Every Sunday, my husband and I watch 60 Minutes. While most of the stories are reruns this summer, 60 Minutes aired the first public interview with Michael Vick who recently left prison on dog fighting...
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